Aberdeen City Council

Results have been measurable and have exceeded targets, delivering significant revenue return on a limited investment in marketing collateral. The garden waste subscription campaign has demonstrated the power of cross-council collaboration in delivering on goals defined at an organisational level, with the waste and recycling team working hand in hand with the external communications cluster to devise and implement a wide-ranging campaign which generated city-wide interest online and through traditional channels.

This award is open to a single council or where appropriate a partnership of councils, or a council-owned company. Private sector partners can enter on a council’s behalf, with the permission of the council itself. The communications function is more integral to what councils do than ever. Influencing behaviour – in relation to, for example, recycling, transport or looking out for older neighbours – is increasingly important, as is the need to build trust in the difficult decisions councils have to take in these challenging times. Campaigns can make a significant contribution to achieving these objectives, and this award is designed to showcase councils’ expertise in this area.