Westminster City Council

Soho is one of the most fun spots in London, but at night, revellers become vulnerable. Fortunately, help and support is delivered by a team of angels – the Soho Angels. In just under year, the campaign has helped to deliver a night-time intervention service, and has already: • Achieved Twitter engagement rate of 2.19%, double the industry benchmark of a successful campaign • Helped 1000+ vulnerable people • Reduced Soho ambulance call-outs by 5% • Recruited 100+ volunteers and maintained an active base of around 70. • Worked over 3,000 volunteering hours

This award is open to a single council or where appropriate a partnership of councils, or a council-owned company. Private sector partners can enter on a council’s behalf, with the permission of the council itself. The communications function is more integral to what councils do than ever. Influencing behaviour – in relation to, for example, recycling, transport or looking out for older neighbours – is increasingly important, as is the need to build trust in the difficult decisions councils have to take in these challenging times. Campaigns can make a significant contribution to achieving these objectives, and this award is designed to showcase councils’ expertise in this area.