

Birmingham City Council
Campaign of the Year
About This Category
About Category
This award is open to a single council or where appropriate a partnership of councils, or a council-owned company. Private sector partners can enter on a council’s behalf, with the permission of the council itself.
The communications function is more integral to what councils do than ever. There is increasing need to influence behaviour in relation to, for example, recycling, transport, looking out for older neighbours, or reinforcing public health messaging. And there is the importance of building trust in the difficult decisions councils have to take in these challenging times.
Campaigns can make a significant contribution to achieving these objectives, and this award is designed to showcase councils’ expertise in this area.
About This Entry
Entry Title
Be Bold Be Birmingham
Entry Description
Birmingham, the second city…. no we are the city! The city welcomed the 2022 Commonwealth Games, with splashes of culture, colour and pride – creating a BOLD story for the city. Be Bold Be Birmingham is the campaign for the city. Originally created as a strapline for the Games, Be Bold Be Birmingham has been embraced by everyone, with different designs and styles appearing throughout the city. As well as appearing in local and national press, we have become the UK most followed local authority channel.